We launched the Rizla Advent Calendar a few days ago and the campaign is gathering momentum nicely. It’s an online prize giveaway promising Rizla Rollers a daily opportunity to win from hundreds of great prizes during advent.
Once again we teamed up with Original Online and Thirdrock to deliver our own take on an advent calendar competition to keep Rizla’s audience coming back and to re-engage their inactive audience-base.
Registered users are given their own unique code to check in with each day and instantly find out if they’ve won one of the hundreds of prizes. Those who check in every day for a week are entered into the Saturday draws to win a years supply of their favourite papers and we’ve even developed a smartphone version so rollers can check-in on the move.
To ensure the campaign is well subscribed, we’ve designed email newsletters and built-in social media share buttons to draw the traffic in. And we may have one or two other surprises up our sleeves in the next few days! Check out the Rizla Advent Giveaway for yourself: www.rizla.co.uk
