We’ve just launched our latest online game for Rizla. Flight Club is our own take on a paper aeroplane game set in a wintery Rizla wonderland.
Players will have to hone their timing skills and use their wind power wisely in order to fly the furthest and keep improving their score.
Following the success of the 2011 advent giveaway, the purpose of this game is to give rollers a fun and engaging reason to come back to the site and to challenge their followers to beat their score
Now that we’re well into January it seems like a good time to do a quick round up of what we got up to towards the back-end of last year. While the 3 months from October through December were our most productive to date, we made sure we had plenty of fun working on some Christmas campaigns to keep us in a festive mood.
The Rizla Advent Giveaway was a resounding success attracting more than 20 times the amount of web traffic we’d usually expect to see in an average month. We reached 20,000 twitter timelines within 12 hours of go-live and in a single month increased Rizla’s subscriber database by 75%.
In amongst this, we also managed to
All in all we had a, great finish to a successful year which has lead on to a very promising start to 2012
We’ve just launched Christmas buzzwords – a Christmas re-hash of a game we did back in October. This time you have to reveal a series of snow-topped scenes and correctly guess the famous Christmas songs they relate to.
This flash-based game is the latest feature of the Rizla Advent giveaway which launched at the beginning of the month to get Rizla’s audience coming back to the site in the run-up to Christmas.
Have a go and see how you do: www.rizla.co.uk
We launched the Rizla Advent Calendar a few days ago and the campaign is gathering momentum nicely. It’s an online prize giveaway promising Rizla Rollers a daily opportunity to win from hundreds of great prizes during advent.
Once again we teamed up with Original Online and Thirdrock to deliver our own take on an advent calendar competition to keep Rizla’s audience coming back and to re-engage their inactive audience-base.
Registered users are given their own unique code to check in with each day and instantly find out if they’ve won one of the hundreds of prizes. Those who check in every day for a week are entered into the Saturday draws to win a years supply of their favourite papers and we’ve even developed a smartphone version so rollers can check-in on the move.
To ensure the campaign is well subscribed, we’ve designed email newsletters and built-in social media share buttons to draw the traffic in. And we may have one or two other surprises up our sleeves in the next few days! Check out the Rizla Advent Giveaway for yourself: www.rizla.co.uk
Following the success of the music player we built into the Rizla home page, we developed a standalone player so Rollers can enjoy the exclusive tracks and image galleries from the comfort of their own desktop.
By using Adobe’s Air application we were able to take a good chunk of the Flash code base we developed for the website and generate a cross-platform app for use on both Mac and PC.
Rollers can download the desktop app from the Rizla website giving them free unbridled access to years of exclusive festival tunes and image galleries.
We’ve been busy again with Rizla – this time creating a Flash game competition to win one of 5 limited edition prints of an original Rizla advert!
It seems the ‘Rizla Rollers’ love anything with the Rizla logo on it – only last month they ran a competition giving away 300 Rizla branded tents that went down a storm! So this time we were asked to come up with some ideas for an engaging competition entry mechanism that would give the user a real sense of what the competition is all about.
We’re all about coming up with fun ideas that really engage our clients audience and keep them interacting with their brand time and again.
Go check out the Rizla Buzzwords and try your luck
We’ve got plenty more exciting developments with Rizla coming up so watch this space…!
We’re proud to announce a brand new addition to our growing portfolio – the all new Rizla website developed in collaboration with Original Online, Third Rock and Khanh Tu.
The focal point of the website is the Rizla Player which pulls together hours of exclusive tunes, video interviews and photography gathered from years of Rizla parties and festivals into an innovative media player featured on the home page. Current Plump favorites are Greg Wilson (Rizla Riverboat Shuffle 2009) and Gruff Rhys (Lovebox 2009).
