We’ve just launched our latest online game for Rizla. Flight Club is our own take on a paper aeroplane game set in a wintery Rizla wonderland.
Players will have to hone their timing skills and use their wind power wisely in order to fly the furthest and keep improving their score.
Following the success of the 2011 advent giveaway, the purpose of this game is to give rollers a fun and engaging reason to come back to the site and to challenge their followers to beat their score
Now that we’re well into January it seems like a good time to do a quick round up of what we got up to towards the back-end of last year. While the 3 months from October through December were our most productive to date, we made sure we had plenty of fun working on some Christmas campaigns to keep us in a festive mood.
The Rizla Advent Giveaway was a resounding success attracting more than 20 times the amount of web traffic we’d usually expect to see in an average month. We reached 20,000 twitter timelines within 12 hours of go-live and in a single month increased Rizla’s subscriber database by 75%.
In amongst this, we also managed to
All in all we had a, great finish to a successful year which has lead on to a very promising start to 2012
We’ve just launched Christmas buzzwords – a Christmas re-hash of a game we did back in October. This time you have to reveal a series of snow-topped scenes and correctly guess the famous Christmas songs they relate to.
This flash-based game is the latest feature of the Rizla Advent giveaway which launched at the beginning of the month to get Rizla’s audience coming back to the site in the run-up to Christmas.
Have a go and see how you do: www.rizla.co.uk
We launched the Rizla Advent Calendar a few days ago and the campaign is gathering momentum nicely. It’s an online prize giveaway promising Rizla Rollers a daily opportunity to win from hundreds of great prizes during advent.
Once again we teamed up with Original Online and Thirdrock to deliver our own take on an advent calendar competition to keep Rizla’s audience coming back and to re-engage their inactive audience-base.
Registered users are given their own unique code to check in with each day and instantly find out if they’ve won one of the hundreds of prizes. Those who check in every day for a week are entered into the Saturday draws to win a years supply of their favourite papers and we’ve even developed a smartphone version so rollers can check-in on the move.
To ensure the campaign is well subscribed, we’ve designed email newsletters and built-in social media share buttons to draw the traffic in. And we may have one or two other surprises up our sleeves in the next few days! Check out the Rizla Advent Giveaway for yourself: www.rizla.co.uk
