Prozone
Prozone is the leading brand in sports performance analysis with a customer-base of some of the world’s top sports clubs. As part of a wider re-branding exercise, Thompson Brand Partners asked us to deliver an engaging website to form a cornerstone of Prozone’s communications strategy
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Having got to grips with the new Prozone brand, its audience and operations, we pulled together guidelines and references from print-based media and translated them into an innovative website design
One of our key tasks was to group and structure the site content to make it as easy as possible for visitors to navigate through. We needed to strike a balance between providing detailed information whilst avoiding overload. The result is a site that is well structured and optimised for users and search engines alike
More recently we adapted the site to accommodate site translations across 6 languages and embed video into key product and service pages. The site boasts a full CMS allowing the Prozone marketing team to keep the site up-to-date with recent activities, new client wins and innovation in the field of sports analysis
Testimonial
“As with many SME’s, affording the expense of an in-house web team is a luxury that many can’t afford. The multilingual, content managed site that Plump created for us is designed so that we can easily update and amend content whilst remaining flexible enough to adapt to the needs of an ever-changing business environment. Their attentive nature and creative vision make the Plump team the perfect partner for Prozone to manage all our web projects.”
Simon Edgar – Marketing & Business Development Manager, Prozone Sports Ltd
