YTM Group
YTM Group Ltd is a leading contract furniture manufacturer for the care and hotel sectors in the UK. YTM required a solution that helped showcase their extensive product and services offering, whilst communicating their brand values
With a target audience split between two very different sectors we identified an immediate need to separate the two core offerings. What we delivered was in effect three complete websites: ytmfurniture.com for the Care sector, ytmhotels.com for the hotel sector and ytmgroup.com which delivers corporate information about the group
We translated YTM’s extensive product catalogue into an intuitive navigation mechanism allowing users to filter a broad list of several hundred products into a shortlist of just a handful, within a few clicks. The websites are fully optimised for running and tracking SEO, PPC and AdWords campaigns and are poised to provide the company with an extremely powerful sales and lead generation tool. A full site custom CMS gives them complete freedom to keep the site updated with product ranges, case studies, news items and important corporate information
Testimonial
“As the final stage of our corporate re-branding scheme, we feel that Plump really understood the brief given for our websites. Plump created the ideal solution that not only reinforces our brand across different market sectors, but also provides a platform where customers can view our furniture and easily access comprehensive information on our complete range of products and services.”
Michelle Smith – Marketing Manager, YTM Group
