We have to be prepared to offer new and more sophisticated ways for our clients to engage with their audience and strengthen their brand. We can only do this by listening to their objectives, learning their business and applying what we know about the web
Some say content is king but we say audience is. Creating an engaging website is about focusing on the visitor – what they’re looking for and what our client has to offer them. Their attention has to be grasped in an instant and held onto long enough to be convinced to buy in or stay loyal to the brand. We need to constantly reaffirm our clients’ online brand appeal with fresh thinking, detailed research, careful planning, creative visualising and meticulous crafting
Developing websites and online applications is as much a creative process as coming up with new ideas and stunning design. Sites that allow the user to carry out complex and sophisticated tasks whilst ensuring an intuitive user experience strike a delicate balance and involve a lot of work behind the scenes. Careful planning and documentation on our part ensures we bring the right tools to the project and our ongoing research and development gives our clients access to the best techniques available to help engage their audience and strengthen their brand
Creating online experiences that compel users to interact, play and engage with our client’s brand can have a huge impact on how their messages and values are absorbed and adopted by their audience. Flash can be used to bring information graphics to life with animation to better communicate complicated or technical concepts. Its ability to handle information, audio, video and sophisticated interaction in a single immersive environment can be invaluable to online magazines, corporate presentations and educational or viral games. And of course the very best games and online experiences have a way of filtering into social media channels and spreading virally around the world
With so many online shops competing on price and availability it’s increasingly important for our focus to be on the user experience and instilling confidence in potential shoppers. We need to engage the visitor, demonstrate what’s on offer and convince them this is the place to buy. If we can create a lasting impression it’ll make the difference between 1-off buyers and loyal return shoppers. And of course with a national and international reach, the web is an ideal place to increase the audience base of an established brand or a start-up retail venture
Empowering our clients with the tools they need to keep their website up to date can often be central to our brief. We deliver both fully-custom and opensource frameworks with bespoke layouts and themes to provide our clients with the functionality they need in a website that is crafted to reinforce their brand. Recently we have used frameworks such as WordPress, Silverstripe, Joomla and Drupal to manage sophisticated, content-rich websites. For clients who don’t have the internal resource to keep their website up to date, we can offer flexible maintenance contracts to suit
Gaining maximum exposure for our clients is about increasing traffic and the quality of traffic into their website. Our aim is to ensure content is well structured, keyword-rich and coded in the best possible way for search engines to understand. We can provide insight into visitor statistics, advise on how content should be written and support Pay Per Click (PPC) and link-building campaigns – for which we partner with preferred experts. Where a website we develop is intended to replace an existing website that performs well in SEO terms, we can put together migration strategies so that the value built up in the old website can help to fuel the success of the new one
Maintaining an on-going dialogue between brands and their audience is about creating opportunities to engage with them. We help our clients capture and segment their audience so they can deliver relevant messages through well conceived email newsletters that work in complete synergy with their other communications. We can design and develop highly customised newsletter templates and provide intuitive, affordable online tools allowing easy, effective email campaign management and detailed reporting
